The Marketing of Health Myths – BtS Radio May 29, 2014

toubin-Promo-Variety banerThe Marketing of Health Myths

Billions of dollars are wasted every year chasing the wrong diet, addiction treatment, and medical care for preventable diseases. At fault is not a dearth of scientific or medical knowledge, but rather the prevalence of unproven health conceptions perceived as facts. How do these myths begin and what can we do to create a healthier, more cost effective environment? Whether it’s a myth as innocuous as believing that eating before swimming increases the risk drowning or more serious as avoiding a vaccine for fear of acquiring the disease, health myths might do more harm than perhaps any other single threat to our well-being.

1 pm ET     noon CT     11 am MT     10 am PT

GUESTS:

Lance Dodes, MD

DodesLance Dodes, MD, has been treating people with addictions for over three decades. He is the author of The Heart of Addiction, Breaking Addiction, and his new book, The Sober Truth: Debunking the Bad Science Behind 12-Step Programs and the Rehab Industry. A Training and Supervising Analyst emeritus with the Boston Psychoanalytic Society & Institute, Dodes recently retired as an assistant clinical professor of psychiatry at Harvard Medical School.

David l. Katz, MD

katzDavid l. Katz, MD, a recognized thought leader in nutrition, chronic disease prevention and weight management, is the founding director of Yale University’s prevention research center. Named by Greatist.com as one of 2012’s 100 most influential people in Health and Fitness, Katz’ many media appearances include ABC News, Good Morning America and the New York Times. His health blog maybe found at the Huffington Post

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